Björn Borg name as a legendary tennis player may not be as familiar to younger generations, however his eye-catching line is one of the most known in its niche. The label recognized for its colorful undies has in recent seasons revolutionized the way fashion industry approaches promoting a collection. Their last season’s runway featuring models clad in special masks was one of the most talked about in the social media, today their creatives have released a unique fashion campaign approach.